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Instagram is the favoured social media platform for most people and brands these days. One of the most common features in Instagram is the AR filters. AR stands for Augmented Reality. The Instagram AR filters are computer-generated effects that add a layer of imagery to your real-life camera image. The AR filters were introduced in 2017, and since then have been often used by individuals to make their Instagram stories more interactive.  

Up till 2019, you only had access to the AR filters created by Facebook and Instagram. However, when Facebook launched its AR filter application called Spark AR Studio, anyone could create AR filters for Facebook and Instagram.

Read ahead to know more about the Instagram AR filters and how you can make your own Instagram filters to enhance your brand’s social media presence.

What is the Spark AR Studio?

The Spark AR Studio is an application that allows anyone to create AR filters. This application has encouraged brands and users to get creative with AR and has removed the barriers of complex coding that is usually needed to make AR filters. Some of the features that Spark AR Studio has been mentioned below.

  1. Codeless design:

    The codeless design feature in the app allows you to design your effect with drag-and-drop functionality. This feature allows you to create your AR filter by visualizing programming and adding elements to enhance your design. You can also build the filter basis the reaction you would want in response to the interaction it faces.
  2. Freedom to import objects and sounds:

    The application allows you to import your own 3D objects and sound files. They can further be manipulated to achieve the desired outcome. The Spark AR Studio also has a free library that can be accessed to use the objects available in it.
  3. Convenience to publish the effects on Instagram:

    Once your AR filter is ready, the app provides you with the convenience to publish your effect on Instagram directly. The app also helps you in submitting your approval on the AR filter created.
  4. Educational library:

    The Spark AR Studio has a collection of educational content that can help you understand all its features easily. The tutorials also help you create your AR filter without any glitches. The FAQ section answers most questions about the app and how to make the most out of the Spark AR studio.  

How to create your own Instagram filter?

  1. Download Spark AR Studio:

    The Spark AR Studio is currently a desktop application, only available for Mac and Windows users. It comes in a compact size of 464 MB, without compromising on its performance.
  2. Go through the tutorials:

    Once you have installed the app on your desktop, take some time out to go through the tutorials. They will help you navigate through the features available to you. For more details on the features of the app, you can explore the educational library in the app.
  3. Select your object:

    The next step would be to select the object you would like to create. Once you have clicked on the project of your choice, you will be directed to the canvas, where the choice of your object will be pre-loaded. The tutorials will guide you forward on how to use the Viewport (canvas). You can add objects and sounds from the ever-growing Spark AR Studio library, or upload your own objects and sound files.
  4. Add effects:

    Adding effects to your object is basically how your objects will react to the users’ manipulation. You can add depth to the object by adding directional light or add more texture and materials. You can even change how it appears to the user depending on if they are using the front or back camera.
  5. Test your filter:

    Testing is the second last step in the entire process. You can preview how your filter works on Instagram by sending your test file to the platforms.
  6. Publish your effects:

    Lastly, once you are sure of the final results, you can directly upload your AR filter on Instagram. The file will then be reviewed by Facebook, which can take a couple of days.

Conclusion

Instagram face filters have been trending since their launch in 2017. By opening up to the public, the popularity of these AR filters has grown tremendously. The Spark AR Studio has allowed brands to tap into yet another social media marketing vertical, helping them boost their popularity.

Influencer marketing platforms such as Angel Amplifiers are known to help budding influencers grow into brand names. You can sign up on the platform to get a better grasp of how to use Instagram and Instagram AR filters to increase your popularity amongst your followers. The platform is easy to use and provides a holistic approach to its users.

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