In a world that is ruled by social media, it is apparent that every professional who wishes to establish themselves should have a well-crafted social media presence. The impressive statistics of YouTube make it the most sought-after platform by content creators. It boasts more than 2 billion users worldwide, and more than 79 per cent of internet users have their own YouTube account.
However, with billions of users on the platform, YouTube has become oversaturated with content. The question that afflicts many is, “How to grow on YouTube?” The answer (although layered) is, through branding.
Why is branding important?
Branding is an amalgamation of several aspects of businesses from your logo, to the quality of your product or service, and how these come together to affect the perception of your business. Here are a few reasons why branding is important:
- It helps your audiences identify you from among your competitors
- It fosters better relationships with your customers and audiences by developing trust
- It bridges the gap between who you are and how you wish to be perceived
What is Personal Branding?
Personal branding centres around a person and not a business. It helps promote individuals as subject matter experts and helps enhance viewership. Think of as it as your online portfolio as it allows people to know who you are and how you bring value to them.
How to grow your personal brand on YouTube?
As we understand how building a presence on YouTube is beneficial on several fronts, the next step is to know how to your grow YouTube channel. To amplify your content, refer to the guide mentioned below:
Identify Your Niche:
In their quest to know how to grow their YouTube channel, one of the biggest mistakes novice video creators make is appealing to large and undefined audiences. While there are lifestyle creators who entertain viewers with their daily adventures, this strategy is difficult to master. Before becoming a creator on YouTube, ask yourself some questions:
- What topics am I excited and passionate about? If you are stuck with this question, try asking yourself, ‘Which videos do I like to watch and follow?’ and thereon identify your passion.
- What is my area of expertise?
- How can I combine the above two? Here, research on what people are trying to find out, and how you can help answer their concerns.
- What is the goal of my channel?
- Who are my channel and videos for?
Answering the above questions will help you structure and strategize your content. When you know who you are speaking to, your messaging automatically improves.
Focus on the Creatives:
The look and feel of your YouTube channel will distinguish you in the eyes of your viewers. Therefore, invest time in choosing your brand name and your channel’s logo, as you cannot keep changing these, over and over again. Think about the theme and the colours that you would be using on your channel and pick the ones that can be suitably tied with your brand. The header image of your channel should showcase who you are, what you do, and how often do you post your videos. For your icon, think of an image that best represents you, as this is what will appear on top of all your videos.
Optimise Using Keywords:
As the second-largest search engine in the world, YouTube’s video traffic comes from search. The opportunity for optimisation, therefore, lies heavily in recognising the right keywords. Effective keyword research can help you become a part of the search results when someone is looking for what you have to offer. Once you know the keywords, incorporate them in your video as well as in its title. The first 100 words of your description also need to include the keywords.
Monetise your YouTube channel:
Earning through YouTube ads is commonly heard of; however, to make a living out of the ad revenue, you need to garner several thousand views. This may sound quite unrealistic to new creators. Instead, try to create a product or a service to sell through your videos. This way, potential clients in your niche would find it easier to reach out to you, and you can earn some real money.
Personal branding can seem difficult and slow; more so as the benefits come later. However, if you want to master how to grow on YouTube, the three important things to keep in mind are:
- Don’t ignore your stakeholders; this includes your followers as well as the fellow members of your community
- Don’t let negative feedback put you down and
- Don’t generate subpar content, and be inconsistent with posting and interacting on YouTube
Angel Amplifiers is a great platform to create videos and tap into its vast audience base. The influencer marketing platform helps by providing influencers with readymade templates for making videos and offers start-to-finish support for creating exciting and engaging content.