Home » Blog » How to Boost a Post on Facebook? 7 Simple Steps to Follow
Do you want to reach a wider audience than the fans on your Facebook page? You could use the paid feature Facebook offers to boost your posts. It will extend your viewership not only to your fans’ newsfeeds but also to an audience you can handpick.
However, there is a catch. The setting options for ad placements and audience targeting are limited with boosted posts than with Facebook ad campaigns. Therefore, to get the best returns on the money you spend, you need to consider several parameters.
Read on to learn how to boost a post on Facebook in seven simple steps.
- Identify the post worth boosting.
Think of the reason why you want to boost your post:
- Do you want to maximize engagement?
- Are you looking to spread the word about a brand?
- Are you trying to sell a product or service directly?
Based on the reason, you have to be very specific in your selection. The content should be just right to attract your audience’s attention and drive the desired outcome. Go through similar posts on your competitors’ pages that have generated a lot of likes and shares. It will give you an idea of what works best. Some of the content types that hook audiences include:
- Images and infographics
- Video tutorials
- Giveaways and discounts
- Contests encouraging shares
- Personalize the settings
Click on the “boost post” option to get more insights.
You can find this clickable below the post on your timeline. Once you click on it, you can see the customizable settings. The next step is to select the correct settings for your objective.
- Choose the audience reaction you want
Now, you have to specify the audience response you want through your post.
If you want to spread awareness about your brand, receiving likes and shares from the viewers could do the trick. In this case, you will need to select the option “Get more people to react, comment, and share.”
But to increase engagement or initiate a sales transaction, you might want to start talking with your potential clients. For this purpose, you will have to click on the “Connect and chat with potential customers” option.
- Decide on adding a button.
Facebook lets you add buttons to your post through which your audience can get in touch with you. They can contact you either through Facebook Messenger or WhatsApp. In case you wish to engage with your prospects, you should add this button to your post.
- Customize your audience
Facebook provides several choices to pinpoint the viewers you are targeting. Hence, you need to put in a lot of thought into identifying the exact audience profile your post can engage.
One method you can try is to research boosted posts from your competitors. Several tools are available to give you the analytics on the best performing ads from your market rivals. Such data indicates the kind of viewers interacting most with those posts and ads. You should look for details such as:
- Age groups
- Interests displayed while browsing Facebook
- Geographical locations, including entire nations, states, or cities
Based on such information, you can build your target audience. Another straightforward approach is to replicate your competitors’ metrics on the demographic options Facebook provides.
- Set a budget and boosting period
The next stage is to decide the length of time you want to keep your post boosted. Your post will keep on appearing on your chosen audience’s timeline for this duration. Set the end date accordingly.
Also, based on the duration you choose, Facebook will show you the amount this promotional action will cost. The longer the period, the higher the sum you need to shell out for your boosted post.
You can start with a small budget and a limited period. Analyze the results and course correct for a lengthier campaign next.
- Make the payment
You are ready to take the final action. You have to pay Facebook to get the boost you want for your post. Once you clear the payment and hit “Boost”, your post would reach the exact audience you selected.
Now you know how to promote a post on Facebook, you can harness Facebook’s sky-high popularity to reach new viewers.
And to further extend your audience base, you can tie-up with the Angel Amplifiers Influencer Hub.
Angel Broking, the leading stockbrokers in India, has created this platform to empower influencers and investors alike.
As an influencer, you can leverage your viewers’ trust to educate them about profiting from the share market. If you lack knowledge about stock trading, Angel Amplifiers will provide the necessary training. Moreover, you can access the resources and tools to improve your content so that it resonates more with your audience.
Also, you can get every detail about your viewers that you can analyze and set better targets for your posts. So why not take advantage of this excellent platform? Register with Angel Amplifiers Influencer Hub to increase your reach and expand your earning potential today.