Studies have shown that 91% of business-to-business (B2B) professionals actively use content marketing as part of their overall marketing strategy1. With such an overwhelming statistic at hand, you can very well imagine that a top digital content creator is the need for the day.
Big businesses all around the world are lining up at content creators’ doors to collaborate with them in marketing their products and services to a wider audience. Clearly, if there was ever a time to start creating content as a career, it is now.
What is a content creator?
A content creator is one who creates entertaining or informative content that caters to a specific audience base. The material produced by a content creator can take a wide variety of forms including photos, videos, eBooks, podcasts, social media posts, blogs and articles, just to name a few.
Types of content creators
While there are many types of content creators out there, all of them can be broadly classified into three categories:
Social media creator:Social media creators, more commonly known as influencers, are at the forefront of content creation in today’s date. Owing to the massive advent of social media in everyone’s lives, social media content is the most heavily demanded form of content nowadays. The type of content being created by social media content creators can vary depending on the platform they choose to operate on. For instance, the content created by an Instagram influencer will be very different from the content created by a Twitter influencer. However, for businesses, the primary goal remains the same, i.e., to further their reach and sell to new audiences.
Web content creator: A web content creator, as the name implies, produces content for the web. Blogs, eBooks, landing pages and white papers are just some examples of web content. While these different forms of web content might have different purposes, they’re all intended to inform and educate. Web content creators are mostly tasked by companies to sell their products or services and generate more leads and conversions.
YouTube creator: Although YouTube content creators can also be grouped together with social media creators, they do deserve a category of their own. After Google, YouTube is the second-largest website and search engine on the internet as of now. It wouldn’t be inaccurate to state that YouTube content creators have the most impact on their audiences. From a company’s point of view, influencer marketing has its roots in YouTube content, and the very first collaborations between brands and content creators were on this very platform.
Tips to improve your content creation skills
You don’t need any kind of certification or expensive resources at your disposal to create entertaining, informative content that has a positive impact on your audience. If you’ve ever wondered, ‘How to become a content creator?’, here are some handy tips that can help you:
Know your audience
To be able to create top-quality content for your audience, you must try to know and understand them as much as you can. Research your target audience as thoroughly as possible and try to ascertain the kind of content that would resonate with them.
What are their motivations? What are the particular challenges that they face and how can you help them? What kind of social activities are they interested in? What drives them? These are just some of the questions you need to find answers to. Don’t just make assumptions based on incomplete knowledge. Rather, try your best to know and understand your target audience.
In a world where content creators are aplenty, it pays to stay up-to-date with current affairs and other trending topics. All types of content creators scour the internet on a daily basis to find the latest industry news and trends. Doing so helps them to better understand audience mindsets and consequently create content that resonates more with their followers.
Develop a habit of reading the daily news and try to assimilate all that is current about the world around you. If you want to create content for a particular niche only, ensure that you stay updated on its latest news and on-goings.
Find your own voice
It would be fair to estimate that there are thousands, if not millions, of content creators in the world. However, not all of them have found the success that some others have. This is because there aren’t many creators who are offering something unique to their audience. Much of the content floating around is dry and repetitive, and the only way a content creator can stand out from the crowd is to find their own voice.
When creating content, don’t be afraid to let your personality shine through. Put your weight behind the content that you create and communicate your ideas in the way that you want to rather than the way others are doing it. Your audience will relate more if they feel that your content is unique and reflects your own voice and personal opinion.
It is imperative to create as much content as you can, and as often as possible. The reasoning behind this is quite simple – the more content you create, the more audience engagement and traffic you will receive. According to Hubspot, businesses that post sixteen blog posts a month receive almost 3.5 times more traffic than those companies that post 4 or lesser blog posts each month2.
Another advantage of creating as much content as you can is that you’ll eventually become better at it. In many ways, content creation is like storytelling. It’s not necessary that the very first story that you tell finds many takers and becomes widely popular. However, it is indeed guaranteed that as you keep telling more and more stories, your storytelling abilities will keep improving too. After all, you have to remember that ‘Practice makes perfect’.
Ultimately, ‘Content is king’ is a phrase being thrown around a lot nowadays. While there is much truth in this statement, it is very important to remember that quality content is what actually sells whereas sub-par content gets swept under the rug and disappears before anyone can even know about it. Hope the tips mentioned here help you create awesome content on a daily basis.
Are you a content creator looking to hone your content creation skills? Amplifiers is an influencer marketing platform that solely caters to the stock marketing industry in India. It seeks to bring together top content creators and brands under one roof so that they can work, collaborate and share their expertise with each other.
At Amplifiers, content creators can make use of various resources such as a vast media library and loads of templates to create quality content for their audience. If you are interested and want to learn more, please click here.