Instagram is one of the most popular social media platforms on the planet, with over 1 billion active users in January 2020, and almost 500 million users logging in daily1. While it started out as a social media platform where you could connect with friends and share photos with them, it has now become a serious content marketing, networking and audience building tool. Instagram is certainly making huge waves in the influencer marketing industry.
You might be surprised to know that Instagram boasts significantly higher engagement rates as compared to other popular social media platforms. A Forrester study revealed that the average engagement rate for brands on Instagram is an astounding 58 times higher than its nearest competitor, Facebook2.
You just can’t argue with numbers like that. So, if you want to earn a living as a social media influencer, now is the time to start doing it! And your first step towards glamour and glory is to become ‘Instafamous’.
17 Valuable Tips to become famous on Instagram
With the rise of influencer marketing, Instagram has transformed from a simple photo-sharing app into a powerful platform for business branding. Popular influencers on Instagram are certainly doing well for themselves. They enjoy mass following, partner with renowned brands, and earn a handsome living while they are at it. Sounds good, doesn’t it?
Well, if you want to become famous on Instagram too, here are some valuable tips form real influencers to help guide you:
- Use a personal profile picture
When an Instagram user lands on your profile, the first thing they see is your profile picture. Some influencers might think it wise to use a logo or some other branded photograph as their profile picture. However, it is a better idea to use a personal picture instead.
On her blog, famous Instagram influencer LaShawn Wiltz comments, “Instagram is a personal platform. They want to know the YOU behind your account. Give them a person, not a logo. Personalize your brand.”
- Keep your bio simple, fresh and relevant
Many influencers make the easily avoidable mistake of forgetting about their bios once they’ve finished writing it. This is a wrong practice. You should always keep your bio fresh and relevant. Create a simple bio that lets users know who you are and what you do. As time passes, keep updating it according to your present scenario. For instance, if you are a travel blogger, your bio should let people know which country you are in currently.
Wiltz suggests that your bio should give people a clear, concise idea of what your account is about. She says adding keywords is also a good idea, but you should “weave these keywords naturally into your bio.”
- Find your niche
When it comes to content creation, identify your passions and share only what matters to you. The best way to stay motivated and create awesome content is to find something you’re truly passionate about, irrespective of what it is. In fact, it is quite important to find a suitable niche for yourself if you truly want to become ‘Instafamous’.
Laura Izumikawa, who chronicles her adventures in motherhood and enjoys a massive Instagram following advises, “Use your passion or what you’re gifted in and document it with photos and videos.”
- Give followers what they want to see – You
Most Instagram users only become your followers when they are interested in you. They want to receive advice from you and know your perspective on things. Creating engaging, entertaining, informative content is a necessity for success, but every now and then, you need to let your followers just see you too. So, don’t forget to post the occasional selfie.
Successful influencer and entrepreneur Jenna Kutcher shares her experience and reveals, “I noticed anytime I shared a photo with me in it, it did three times better than anything else.”
- Define your audience
Kutcher believes that after having found one’s niche, they should reflect on what kind of audience would be interested in it. For instance, if you aspire to be a fashion influencer, you need to reach young, hip audiences rather than parents who are in their 40s or 50s.
Define your target audience and create content with them in mind. You don’t need to restrict yourself to only one topic or attribute. Share as many interests, hobbies, experiences or observations as you like but remember to reach audiences that will connect with your content.
- Be consistent and stick to a content theme
Famous American singer, DJ, actress and social media influencer Lauren Mayhew believes that consistency is key when it comes to content creation. “Your fans feel like they know you because you are letting them into your world. If you just up and disappear all the time, they’ll feel left out, and respond by possibly unfollowing you.”
Sticking to a theme when creating content is just as important as finding your niche. Once your followers like what they see, they will expect similar posts from you in the future too. Keep your posts limited to your chosen niche and related topics without digressing too much.
- Be honest and transparent
Being a successful Instagram influencer depends a lot on your ability to build trust among followers. To form real connections, you need to speak what you think. Regular engagement can only work in your benefit when you are brutally honest with your followers. If you put on a façade, they’re most likely to see through it and lose respect for you.
Lifestyle photographer and mom-blogger Lauren Izumikawa states “The most important thing is vulnerability and honesty. Being open and transparent will go a long way to help you connect with your audience.”
- Drive engagement and then build on it
On her ‘Gold Digger’ podcast, Jenna Kutcher reveals, “A lot of the time we’re not even inviting engagement.”
The more Instafamous you become, the harder it will be for you to maintain engagement levels with the multitude of your followers. So, drive engagement and then build on it any way you can. Don’t hesitate to ask your followers to ‘double-tap’ what they like. Ask them to comment about things that strike a chord with them. Provide them with a relevant call-to-action (CTA) whenever you can.
Before making each post, Kutcher recommends planning and reflecting on the action you would want followers to take when they see it.
- Plan ahead
Ask any successful influencer how they manage to create awesome content, and you’ll most likely end up with the same answer – by staying organized and planning content well in advance.
Take influencer and graphic designer Audrey Rivet, for instance, who says, “Planning my future posts and subjects is also a good way to put things in order and see more clearly when crisis strikes.”
A good practice is to follow a calendar and plan your Instagram activities around it. This can give you a good idea of what needs to be done beforehand in order to create and post consistently.
- Stay inspired
Once your popularity starts soaring, creating enough content to satiate the demands of your followers will probably become one of your hardest tasks. After all, creating quality content day-in and day-out is a pretty demanding job. In case you run out of ideas, get your creative juices flowing by actively seeking some good sources of inspiration.
Graphic designer and influencer Audrey Rivet reveals that she turns to several sources for inspiration every time she feels the need. “I try to find an influence on Instagram, fashion/lifestyle blogs, Pinterest, Behance, and magazines,” she states on her blog.
- Choose your hashtags wisely
Hashtags are what defines Instagram. Users search for content and posts trend because of hashtags. Instagram lets you add up to a maximum of 30 hashtags per post. However, it is advisable to not go overboard with hashtagging because it won’t necessarily help you become more famous. If you have a dedicated hashtag that you often use, promote it by all means. Who knows? One day it might make you famous on Instagram!
Social media influencer Agnes Muljadi, better known to her followers as ‘artsyagnes’, states that she discovered that most of the traffic to her account came from using relevant hashtags. “It’s important to choose hashtags thoughtfully”, she says.
- Collaborate with brands that are a good fit
Brand collaborations provide the bread and butter of influencer marketing. Such partnerships serve as the major source of income for most Instagram influencers. Even though money can be a great temptation, don’t be afraid to turn down brands that don’t seem like a good fit. “I often turn down brand partnerships because I do not like the product, or it doesn’t fit with my brand”, declares Laura Izumikawa.
Only work with brands that seem to a natural fit for your style and personality. In the long run, you will grow the most with brands you feel comfortable working with.
- Keep track of your competitors and idols
“There are a lot of people that want to become influencers, and you have to beat your competitors to have success. Try to always publish the best news and try to write things before the others,” advises technology enthusiast and influencer Antony Vitillo.
It is a good idea to know what other influencers are posting for their respective followers. By monitoring how your competitors and idols are interacting with their followers, you will get a better understanding of what type of content gets the most shares. Besides, you can learn from their mistakes and get inspired by their success stories too.
- Don’t go overboard with sponsored content
Posting too much of sponsored content can spell the devastation of an Instagram influencer. If your followers only see sponsored posts every time they visit your profile, they are likely to discredit your reputation as an untrustworthy and greedy influencer. Eventually, big brands will take notice too, and this could hurt your overall stock.
The idea is to strike the right balance when you post. Renowned influencer and founder of ‘Style Bee’, Lee Vosburgh says, “Personally, I try to keep my brand partnerships and sponsored content well spread out,” she says.
- Don’t let haters bother you
‘Haters always gonna hate’. There’s much truth to this modern and profound saying as far as influencer marketing is concerned. Naysayers, trolls and other petty-minded, envious souls might try to bring you down at every opportunity they get. However, all you need to do keep your head down and maintain focus. Learn to take even the harshest of criticisms with a pinch of salt.
Emily Schumann of ‘Cupcakes and Cashmere’ fame observes, “For those comments that are simply said to be mean, I remind myself that the person is most likely projecting their own insecurities and it’s actually not about me.” For budding influencers, these are very wise words indeed.
- Remember to disconnect sometimes
If you become ‘Instagram famous’, there will come a time when you will be flooded with attention. Brands will want to work with you, followers will send you personal messages, and as more and more people keep discovering you, things might become a bit chaotic and unnerving. At times like these, remember to disconnect yourself from time to time. Find the right balance between engaging with your fans and recharging yourself with some downtime.
Carin Olsson, who goes by the famous Instagram handle ‘parisinfourmonths’ states, “I think the most important thing is to be able to disconnect from time to time. To not be online or connected all the time. To have moments where you just enjoy and relax.”
- Don’t take yourself too seriously
Once you’ve truly become ‘Instafamous’, remember to stay grounded and not let success get to your head. Too much arrogance or self-importance can quickly demolish a social media influencer’s career.
Instagram influencer and entrepreneur Sarah Jane Adams puts it best when she says, “The day you start to believe your own bullshit is the beginning of the end.”
To sum it up
Influencer marketing is here to stay, and Instagram is at the very forefront of it all. All over the world, Instagram influencers are shaping opinions and dictating the buying patterns of their followers. Since many influencers making a handsome living through Instagram, you can aspire to do the same too. After all, it is a very viable career option in today’s modern world. The aforementioned tips to be famous on Instagram can help you increase your visibility, gain followers, and eventually become a renowned Instagram influencer.
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