There are numerous ways in which digital marketing can help build awareness for your brand, but none of them come close to influencer marketing. This is the main reason why 84% of the marketers, in a survey, believed that influencer marketing is effective. In another study, 81% of the marketers who used influencer marketing, 51% said it works better than brand-created content. Moreover, apart from being effective, influencer marketing is cost-effective and can be used in several different ways to execute various marketing activities.
Here is everything you should know about influencer marketing and its benefits:
What is an influencer?
Influencers are typically trend-setters or experts in a particular field, who enjoy a significant following. These influencers have the credibility and capability to influence and impact their audience’s decision due to their follower base. Influencers can be of different types such as bloggers, YouTubers, celebrities, travel influencers, make-up artists, etc.
What is influencer marketing?
Influencer marketing is a specific type of marketing strategy that focuses on using key leaders like influencers to drive a particular message to the larger market. Brands collaborate with influencers by paying or hiring them to create awareness about their brands or market a product or service. These influencers influence their audience by example rather than only using word of mouth to encourage their followers to buy a product or service.
Influencer marketing is not a new strategy. However, you must have seen its increasing deployment over the last few years. This is because, as per research by Olapic, 76% of the internet users are likely to make trust a ‘normal’ person advertising a brand-centric content than the brand themselves. Hence, most brands have increasingly expanded their marketing budgets to invest more in influencer marketing.
What are the benefits of influencer marketing?
Influencer marketing can help brands in the following ways:
- Saves more time: The planning and execution of marketing campaigns are known to be time-consuming. Additionally, even though your team may have spent long hours on the campaign, it is difficult to say if the returns would justify the effort. When you tie-up with an influencer, they take up a chunk of these responsibilities to give you better results than you would get otherwise.
- Controls marketing costs: Influencer marketing is a great investment that is more cost-effective than most other marketing strategies. Once you fix the budget, you can search for an influencer who will efficiently manage the campaign accordingly. Or you could also choose to gift them with a set of your brand’s products in return for the promotion.
- Get to know your consumers: New-age consumers mostly turn to social media, mainly Facebook and Instagram, before making a purchase decision. An influencer will not only be able to promote your brand but will also interact with these consumers. Apart from that, the key insights and the analytics shared by influencers will help you improve your business strategies. So, not only do you have the results of the campaign but also genuine feedback from the consumers!
- Build trust and credibility: Brands can use influencer marketing to create a long-lasting relationship based on trust and credibility. Consumers are more likely to trust ‘normal’ people instead of the brand themselves. Hence, by partnering with influencers brands can ensure they get endorsements from trusted sources, which are more likely to result in conversions.
For example, if a technology influencer will give good reviews about a particular smartphone, it is more likely that the audience will trust him/her, and make the purchase. They would less likely rely on the brand’s advertisement or promotion strategies to make the purchase.
Building a brand is a process, and requires vision, open-mindedness and adaptability to newer marketing strategies like influencer marketing. New platforms like Angel Amplifiers, enable brands and influencers to benefit each other. This one-of-a-kind platform assists influencers to create engaging and unique content on stock trading in India by leveraging its comprehensive media library, customised templates.
By using Angel Amplifiers, influencers can expand their reach to a wider and newer audience set, thereby growing further in business in collaborating with the leading brands.
It is essential to step forward today and accept the new wave to build a strong tomorrow.