The world of marketing keeps changing. And if brands do not keep up, they might lose out on a big…

There are numerous ways in which digital marketing can help build awareness for your brand, but none of them come…

Influencer marketing has revolutionised the way brands approach their customers today. As per statistics, 71% of consumers are likely to…

The year 2020 upended the entire world of commerce. As the pandemic raged on, consumers remained at home. Social media…

The year 2020 was nothing like we have ever seen before, especially for the world of marketing. Brands struggled initially,…

On average, a person spends approximately two hours on social media each day. This number considers people who spend little…

Every dollar spent on influencer marketing returns $5.78. No wonder iconic brands worldwide are allocating ad budgets in Instagram campaigns…

Forbes touts influencer marketing as “the next hottest thing.” The rise in popularity of social media and short video content…

With increasing digital content consumption and the influx of newer content sharing modes, influencer marketing is evolving. Brands are employing…

Back in 2016, Cisco predicted, 82% of global consumer internet traffic will be video by 2021. And in their 2020 report,…