Home » Blog » 10 Secrets That’ll Boost Your Facebook Organic Reach
With the decline in Facebook organic reach, many pages are taking a hit. One of the reasons for this decline is the increase in the amount of content being created and posted daily. The second reason is the changed Facebook algorithm that prioritizes showing relevant content to users.
As an influencer, you need your posts to reach as many eyes as possible. But spending money on Facebook ads may not be feasible. Fortunately, changing your Facebook use strategy can help your page grow.
What is Facebook reach?
Facebook reach refers to the number of people who saw your posts. Facebook organic reach means the number of Facebook users who viewed the posts on your page without the aid of paid promotions.
How to increase organic reach on Facebook?
- Publish content that users enjoy:
Your audience follows your Facebook page for the quality of your content. Stay true to your followers by keeping your content relevant to what they want to see.
Some of your posts might do exceedingly well, generating a lot of likes and shares. Keep track of such posts. Use a spreadsheet to document them. And then use them at a later date by tweaking the content slightly.
- Post when your fans are online:
Facebook Insights is a useful tool that shows your followers’ demographic, including the hours of the day and days of the week when they are most active. Use this data to schedule your posts when most of your viewers are online to grab their attention.
You can shuffle up posting times across the various timeframes suggested by Facebook Insights data to figure out what works best for you.
- Take advantage of the post targeting feature:
Facebook provides the option for organic post targeting. It allows you to narrow down the audience for your posts. You can enable this option from your page settings and select the parameters that define the users you want to target.
You can filter viewers by interest, age, gender, location, and other specifics. Try running two or three targeted posts using various parameters to find out which settings drive the best results. You can check your Facebook Insight analytics to get more details on engagement rates.
- Publish native Facebook videos:
Videos are easy-to-consume content formats, making them attractive to your audience. Hence, native Facebook videos can help you achieve a higher organic reach rate compared to other content formats.
Keep your videos under 2 minutes long and ensure crisp editing to keep your viewers hooked.
- Understand your audiences’ choices:
Over the months, you will notice that some forms of content perform better than the others, indicating what your audience enjoys more. It could be:
- posts with links to website or content you are trying to spread the word about
- videos and tutorials
- status updates
Respect such preferences when you design future posts. The main idea is to ensure that in whatever form you decide to share the content, it should click with your followers.
- Collaborate with popular pages:
Reach out to other Facebook pages under the same niche as yours and partner up for cross-promotions. It is a fail-proof way to grow your organic reach. Try and look for pages with similar brand sensibilities and getting a sizeable number of likes and shares.
- Limit your hashtag use:
Using many hashtags does not necessarily guarantee a wider reach. Instead, stick to three to four hashtags relevant to your content. Also, try to create a unique hashtag for your Facebook page.
- Request your audience to turn on notifications:
Once you build a relationship with your audience, you can request them to turn on the notifications for your page. If they do that, then every time you post new content, they will get to know about it. Thus, your viewership will increase.
- Use your profile timeline:
Sharing your posts from your page to your profile will enable more people to see your content. You can also request your friends to follow your page using the “Invite Friend” facility.
- Provide value to your audience:
By focusing only on boosting your reach, you may deviate from providing valuable content to your followers. Unless your followers gain from your posts, your engagement will go down. Hence, making content that adds value to your audiences’ Facebook experience must be a priority.
The ten secrets about how to increase organic reach on Facebook detailed in this article will help you reach more people without spending any money. However, creating quality content and understanding your audience is the key.
You can consider a tie-up with Angel Amplifiers, an influencer marketing platform, for this purpose.
This platform provides a synergistic environment to grow as an influencer in the stock-trading arena on Facebook. Even if you lack the know-how on share markets, Amplifiers educates you. It puts you in touch with industry leaders in this field to help you stay updated and learn more. Moreover, its vast content library makes it easier for you to create engaging posts for your audience. You can also analyze viewership metrics to identify posts that work.
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