In the present day and age, Instagram continues to be a shining star in the world of influencer marketing. Countless small and big brands are using Instagram to boost customer engagement, bolster brand recognition and drive more customers towards their business. Popular influencers have multitudes of followers and are making an extremely comfortable living through the popular photo-sharing platform.
If you aspire to become a successful Instagram influencer too, you’ll have to contend with celebrities, photographers, artists, technicians, fashionistas, travel enthusiasts, life-coaches – the list goes on and on. In such a competitive environment, you’ll need to learn the tricks of the game to even stand a fighting chance.
To being with, you must build a strong profile that attracts users. Here are some brilliant Instagram hacks to help you achieve the same.
10 Instagram profile hacks you need to know about
- Optimize your bio
Any influencer who wants to know, ‘How to build an Instagram profile?’ should begin with their bio. Essentially, your bio needs to let users know who you are and what your brand is all about. The few lines under your profile picture can be utilized to quickly explain this to any user who lands upon your page.
It is generally advisable to add call-to-actions (CTAs) and links to your bio. By using CTAs and links, you can direct users to any landing page that you want to, which can be great for driving them towards your partner brand.
Use relevant hashtags
Hashtags are a defining feature of Instagram, and some of the most common Instagram tips you are likely to receive in the future will surely involve them. For influencers, hashtags are important to connect followers with their partner brands. Trending hashtags can help attract scores of followers and brands can get good exposure in no time at all.
So, whenever you make a post, use relevant hashtags to gain more visibility. Use branded hashtags wherever appropriate and don’t forget to tap into well-known, recurring hashtags such as #ThrowBackThursdays or #Latergram every now and then.
Build engagement through photo captions
This is easily one of the best Instagram hacks out there. An extremely easy and effective method of building engagement with your followers is to ask questions through photo captions. A well-crafted caption can significantly drive the likes and comments you receive. You can ask any question that seems pertinent to the posted image.
For instance, if you’re a travel enthusiast, you can post any relevant picture and caption it, ‘Where should I travel next?’ A simple question like this is enough to invite varied and numerous responses from your followers.
Make use of filters
When it started out, photo filters were what made Instagram unique in the first place. ‘Filters’ served as the go-to answer for anyone who wondered, ‘How to build an Instagram profile?’ Instagram’s in-built filters are capable of adding a magical touch to your photos, provided you use the correct filter for each photo.
Check out the various filters available and try using them whenever you post a picture. It might take you several trial efforts before you find the perfect match, but once you do, the result will surely be worth it. Users are more likely to share nice-looking pictures that captivate them.
Post candid photos
This is one of many Instagram tips that aren’t known to all influencers. In many ways, an influencer’s Instagram profile acts as a ‘behind-the-scenes’ look into the workings of big brands. Now, these brands already have massive marketing budgets, and people are used to seeing their highly-polished image through multiple advertisements.
When users follow an influencer, they expect to see a different perspective on the brand’s image, one that’s more personal. So, it can be a good idea to post candid shots on your feed from time to time. What you count as a ‘candid shot’ is totally up to your discretion. The important thing is that your audience should find it new and interesting.
Create amazing stories
Instagram stories can be a unique way of engaging with your followers. They require considerably lesser effort to create as compared to normal posts but can have an equal or better effect on user engagement levels. Although they only have a 24-hour life, well-crafted stories can easily attract followers.
While creating stories, you can also digress from your niche and talk about just anything that catches your fancy. The same cannot be said about normal posts where followers expect you to stick to a content theme. So, leverage this section of your profile as much as you can.
Share brand teasers
In the advertising field, brands have always used teasers to build up excitement and engage audiences to the maximum. As an influencer, you can do the same with your followers and catch their attention whenever it is needed.
Every time your partner brand is about to release a new product or service, you can create a nice, attractive teaser photo for it. Doing so will help your partner brand make ‘soon-to-be-released’ announcements with style and élan. Who knows? Your teaser might be enough in itself to influence your followers into making a purchase.
Post at the right times
Every successful influencer knows that one of the best Instagram hacks is to post at the right times. Generally, it is believed that the best times to post on Instagram are between 11 am- 1 pm in the daytime and between 7 pm-9 pm in the evenings. The majority of users check their Instagram during these times as the former is lunchtime for most people while the latter is when they get off from work every day.
Don’t just concentrate on the optimum time to post. Try to tailor your posts according to the calendar too. For instance, it’s a good idea to post around major festivals.
Collaborate with fellow influencers
Popular Instagram influencers have a massive number of followers over whom they have an enormous influence. A single post from such an influencer can attract thousands and lakhs of likes and comments. For budding influencers, collaborations with such well-established peers can often be a blessing in disguise.
Don’t miss a single chance to team up with fellow influencers, no matter how big or small they are. Invite such collaborations whenever you get the opportunity.
Make use of Instagram videos
Lastly, even though Instagram is primarily a photo-centric social media platform, Instagram videos have also been growing in popularity of late. While photos were a bit limiting, videos are now allowing businesses to tell their brand stories while directing the spotlight at their products and services.
Whenever you want to get a message across but are finding photos limiting, create a well-edited video for your followers. Not only will you be able to communicate with them more effectively, but they will appreciate the variety of your content too.
Some influencers might know some, or all, of these Instagram tips beforehand while others might be coming across them for the first time. Either way, all of these are practical tips that have already worked wonders for many renowned influencers. So, nothing should stop you from trying them out too. Ultimately, you have nothing to lose and everything to gain.
Budding Instagram influencers can register with Amplifiers, an influencer marketing platform that caters to the stock trading industry in India. This user-friendly platform features many curated offers and provides all the resources necessary for creating awesome content. It is perfect for social media influencers who want to spread the word and grow together with their peers. So, if you want to step into the influencer marketing arena, Amplifiers is a great place to start.