Home » Blog » 10 Advanced Twitter Marketing Tips to Get More Twitter Followers
For social media influencers, Twitter can be a great platform to gain more visibility, reach wider audiences, increase their influence on followers and promote their partner brands’ products and services.
If you are an influencer who wants to burst in on the Twitter influencer marketing scene, here are 10 advanced Twitter marketing tips that can help you get more Twitter followers:
Optimize your profile
The first and most foremost step is to complete and optimize your profile page. If you don’t have a professional-looking, up-to-date profile, you might lose a lot of prospective followers.
Always choose a clean and crisp profile photo. If you don’t want to use a brand logo, an unobstructed, close-up photo of your face is ideal. As far as your bio is concerned, simply describe who you are and what you do. However, you can add relevant hashtags, keywords and location information too.
Stay active and engaged
Individuals who always ponder, ‘How to increase Twitter followers?’ should know that a sure-shot way of gaining more followers is to engage with other Twitter users. The more exposed and familiar users are with your name and handle, the more likely they are to follow you.
Tweet regularly, within suitable limits, of course. Reply to users who have tagged you even if you don’t know them personally and haven’t interacted with them before. Like and retweet posts from other users that catch your fancy.
Utilize relevant and trending hashtags
Studies conducted in the past suggest that tweets with at least one hashtag receive 12.6% more engagement than tweets without any hashtags1. By utilizing relevant and trending hashtags, you can significantly increase the likelihood of users finding your account and, consequently, following you.
Stay current and use trending hashtags to reach global audiences with ease. Conduct research every now and then to identify which hashtags are trending the most. Some social media influencers suggest that you should include at least two trending hashtags to every tweet that you post.
Post more visual content
Usually, tweets containing a visual element tend to receive more likes, shares and retweets as compared to those without them. According to Buffer, adding a relevant, high-quality image to a tweet can increase audience engagement by a whopping 150%2. Moreover, tweets that contain videos are six times likelier to be shared and retweeted2.
As such, it would be a good practice to try and include some kind of a visual element to your tweets. Use relevant videos wherever possible, and avoid stock photographs when using images. Also, do remember to be mindful of copyright issues too.
Tweet at the right times
When it comes to Twitter influencer marketing, it is common knowledge that you won’t gain any new followers by posting tweets is they aren’t reaching your target audience. While user activity can vary depending on time zones and other such factors, you can still time your tweets to perfection with a little research beforehand.
Find out when your target users are active on Twitter. As per a Sprout Social study, the best time to post on Twitter is between 12 pm and 3 pm on weekdays3. Remember to schedule and space your tweets at the right times to prevent your followers from feeling overwhelmed.
Pin the right tweet to your profile
Twitter allows you to pin posts that you want to highlight and throw attention on. Whenever a user visits your profile, they can see a pinned tweet as the centrepiece of your profile page. Leverage this to your benefit.
Make it a habit to pin only your most engaging tweets. You can choose to pin a tweet that has done well in the past or pin a tweet that focuses on a trending topic. Either way, you should be able to get more views, likes, comments and shares.
Find more followers through fellow influencers
Generally, when you follow someone on Twitter, the chances are that they will follow you back. So, find and follow famous influencers who operate in the same your niche or industry that you do. Upon discovering that you are following them, they might follow you back, which, in turn, can take your Twitter marketing strategy to whole new levels.
If only a single tweet of yours lands up on their feed, the exposure that you will receive will be amazing. Effectively, you will be tapping into the audience base of a more renowned influencer to increase your own follower count.
Keep track of your competitors
While it can indeed be beneficial for you to follow other influencers, you need to keep a watchful eye on your competitors too. By monitoring your competitors, you can learn from their successes and failures, thereby get valuable lessons into what works and what does not.
Check the frequency of competitor tweets and keep track of their follower count too. Have a look at their profiles and compare them to your profile. Try to discover how they engage with their followers and what kind of content they post. Retweet their content to get on their radar and gain some exposure in the process.
Cross-promote yourself on other platforms
Cross-promotion can work wonders for influencers who want to attract more Twitter followers. Since Twitter is a fairly commonplace platform for marketers, you shouldn’t be ashamed to engage in a bit of self-promotion.
Share your Twitter handle on other popular social media platforms like Facebook, Instagram, and YouTube, just to name a few. Besides social media, plaster your Twitter handle anywhere else you can too. For instance, put it in your email signature, business cards and marketing materials.
Don’t buy followers
Even though paid bots can help increase your follower count, they can’t really help much with your Twitter marketing efforts. For instance, you can’t have any meaningful engagement with them, and they can’t buy any product or service through your influence.
This final tip serves more as a word of caution – never, ever buy followers on Twitter. In the earlier half of 2020, Twitter cracked down hard on paid followers and shut down millions of accounts that displayed too much bot activity. When figuring out how to get followers on Twitter, don’t even consider wasting a single rupee on paid followers.
Ultimately, effective engagement on Twitter leads to increased visibility which eventually helps you get more followers. To increase the success of your Twitter marketing campaign, engage with other users whenever you are presented with such an opportunity. Do make use of the tips mentioned here too if you want to get a huge number of followers consistently.
Amplifiers is an influencer marketing platform that lets you collaborate with brands and fellow influencers to create engaging content about the stock trading scene in India. Influencers have access to a wide variety of resources that include a monumental content library, customizable templates and curated monetization offers, amongst many other benefits.
If you are interested in learning more, please click here.